UNIFESP - EPM

PRESENTATION ANATOMY

Susan Stavros Castelhano


A presentation can be divided into many parts, or the standard rule can be followed which is a three-part structure. At the beginning you introduce what will be talked about; in the middle you will give your talk; at the end you will summarize what you talked about.
So there is a beginning, middle and end of your presentation.
The presentation structure should be as follows:

  1. The introduction
  2. The main body
  3. Summarizing and concluding

The main body of the presentation contains the details of the subject described in the introduction. For a clearer structure which will help the audience to follow the information AND to remember it, the main body can also be divided into different parts. This division can be done as follows:

1. Introduction

2. Main body of information

    First part -a -b
    Second part -a -b
    Third part -a -b

3. Summary/Conclusion

Presentation preparation:

    Introduction of oneself, speciality, title, etc.
    Subject/Title of talk.
    An outline of the subject and structure of your talk.
    The scope of your talk: what is and is not presented.
    Reference to the type of visual aids you plan to use.
    Reference to how long you are going to speak for.
    Reference to questions and discussion.
    A summary of the conclusions.

Introduction of oneself, speciality, title, etc:

This introduction should be simple and short. You should thank the chairperson, greet your audience/listeners; introduce yourself, and then begin. The following example may be used:

    Thank you, Mr. Chairman
    Good morning/good afternoon, ladies and gentlemen.
    (if required, state name, speciality and where you came from)
    It is a pleasure to be here in ...... to address you....

Subject/title of talk: Must be something that will call their attention and curiosity.

    The title of my presentation is...
    I’d like to discuss and report on...

    The theme of my presentation is....
    The subject of my talk is...
    I’m going to talk about....
    I plan to say a few words about...
    My topic today is...

An outline of the subject and structure of your talk:

    I’ve divided my talk into (three) parts...
    My presentation will be in (three) parts...
    I’m going to divide my presentation into parts...

    In the first part...
    Then in the second part...
    Finally...
    OR: First...
    Second...
    Third...
    OR: The first point I’d like to make is...
    The second point concerns...
    And finally, I’d like to summarize (or talk about)...

The scope of your talk; what is and is not presented:

    Explain here if any other type of material will be used other than the visual aid equipment.

Reference to the type of visual aids you plan to use:

    I will also use visual aids with my presentation...
    The use of visual aids will accompany my presentation...

Reference to how long you are going to speak for:

    My talk will take 20 minutes...
    My presention will take 20 minutes...

Reference to questions and discussion:

    Finally, I’ll end my presentation with an invitation to ask questions or make any comments you like.
    OR: After my talk I’ll be happy to answer any questions.

A summary of the conclusions:

    So, that brings me to almost the end of my talk. I’d like to summarize the main points covered...
    OR: That concludes the main part of my talk. Now I’d like to summarize the main points...
    OR: I would like to end by emphasizing some observations based on what I’ve said...
    OR: Now I would like to finish with a brief conclusion.....

Inviting questions and/or introducing discussion:

    That concludes my talk. Any questions or comments?
    OR: That concludes my talk. Thank you very much. So, now I’d be very interested to hear your comments.
    OR: I’d like to sum up by saying...
    OR: Just before concluding I’d like to say...
    OR: I’d like to finish with...

      • a summary of the main points.
      • a brief conclusion

Handling questions:

    Sorry, I’m not sure I’ve understood. Could you repeat?
    I didn’t catch your question.

    In my experience...
    I would say...
    It could be...

The planning and preparation for a more effective presentation:

    Preparation of a presentation:

  1. Competent: Knowledge of the subject, and the ability to pass that information to an audience.
  2. Dynamic: Lively style!  Some presentations are competent in many respects but sound boring!
  3. Coordination: Both the structure of the talk and the handling of visual supports.
  4. Enthusiastic: The speaker has to make his or her interest in the subject very clear.
  5. Clear: Both the speech and visual supports must be presented in a way they can be understood.

Possible characteristics of an audience that would affect a presentation:

    Technical level or knowledge - Expectations - Size
    Questions and / or discussion - Ability to concentrate -
    Ability to remember - Interests

Speaker’s competence and good technique:

    1. Knowledge

    2. Presentation technique
    a. competent
    b. organized
    c. enthusiastic
    d. clear

    3. Avoiding bad presentation techniques:
    a. overrunning time
    b. slides out of sequence, slides shown at the wrong moment
    c. reading text, getting confused
    d. talking too fast
    e. losing notes

    4. Important points to remember:
    Objectives of speech
    What do you want to get across
    Know about your audience
    Write out presentation
    Check language
    MAKE  IT SIMPLE
    Decision of visuals
    Check equipment

    5 Cotent:
    What to include
    Length (time) / depth (technical detail)

    6.Sequence:
    Beginning, middle, end,
    summarizing

    7.Presentation:
    Style:
          - formal / informal
          - enthusiasm / confidence
          - clear
    Voice:
          - variety / volume
          - pauses / speed
    Body language:
          - eye contact
          - gesture / movement
          - posture (do not turn back on audience)

    8. Visual aids:
    Type / order / clarity / practice

    9. Notes / presentation / language
    a. simple / clear
    b. spelling
    c. length
    d. structure signals of key ideas

In a medical congress you will probably expect the following:

    l. Probably very formal.
    2. High expectations in terms of technical support, with a fair amount of detail.
    3. High level of specialist knowledge – audience are professionals.
    4. Use of visual supports with essential information, with possible future publication of Congress Proceedings.

Visual Aids:

      Types of visual support:
      Film / video
      Picture
      Diagram
      Chart
      Pie Chart
      Table graph
      Line graph

    I’d like to show you...
    Take a look at this...
    Here we can see...

You must make sure that visuals are well prepared, well chosen and clear.
Keep them down to a minimum – the standard is one per minute.
Never show a visual until you want to talk about it, or else you may become confused.
Visuals make information more memorable.
Show information which is not easily expressed in words.
Highlight information; which parts of the visual are most significant.
Cause audience to employ another sense (more attentive) to receive nformation.
Bring variety and therefore increase audience’s attention.
Save time.
Clarify complex information.

DO NOT TURN YOUR BACK ON THE AUDIENCE

Never make the visuals the main attraction.

Presentation techniques:

Speakers giving a presentation should always stand up when computer aids are not administered.  In a long presentation sitting for a segment is accepted.
Speakers should not move around if there is a podium. Usually a podium restricts movement.
Movement is often very useful and desirable.
You should always look at the audience and at different people.
You should always check with the organizers that all the equipment works.
When using overhead transparencies you should always use a pointer.
When using a pointer on the screen, make sure you don’t keep moving it around. Try not to use a script; the use of cue cards is easier.
Using notes is acceptable.  Make sure there’s enough eye contact.
A good presentation is a like a theatrical performance – you need to be an actor.
If you are running out of time, speak more quickly.


UNIFESP - EPM

UNIVERSIDADE FEDERAL DE SÃO PAULO
ESCOLA PAULISTA DE MEDICINA

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Última atualização: 22 de Novembro de 1999

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